I was reading a thread on another forum about why are most training courses aimed at a relatively low level i.e. there are no courses for advanced level event photography along with most otehr photographic disciplines.
Personally I would have thought the answer is fairly obvious and that is that it is easy to generalise when you teach / lecture etc. but as the student approaches a higher level and has more specific requirements you move from a teaching to a mentoring stage. In fact the requirements could be so specific that it might be difficult to find more than 2 or 3 others that require the same training.
Lighting is lighting regardless of done at an event or in a studio so the skills dont have to be taught by event photographers. Posing is another key area that it is worth looking at varied sources for.
Workflow is somewhat different as there are many aspects to it such as software use and computer networking, again large groups dont help teaching such subject areas.
Marketing, sales etc. are other skills where again although we as event photographers have ideas there are people out there with much more skill than most at their subject – as a point we usually worry about photographer training but what about assistants and sales people?
One of the things that is apparent to me is that when speaking to many photographers they do not recognise where they have skill deficiencies and often rate their photography more highly than probably it deserves i.e. the end product is a photograph and if the quality is high you will probably sell many more but if you are mistaken about your own skill level you may be confident where you really should be working hard at improving – we need to seperate ourselves from the Uncle Bobs.
Try this exercise, if 0 is no photographic ability and 10 is photographic excellence, where do you see yourself and what do you need to do to move closer to a 10?
Do the same for your workflow, marketing & sales. Hopefully you should find your weakest area and come up with ideas of what training you need.
Ian Bonthrone of fotologic made the following comments
“This forum has seen the argument here before that only an Event Photographer could possibly teach anybody about Photography at an Event.
Having listened recently to some very eminent photographers I think there are very few who could hold their hands up and say they have nothing to learn about Photography at events.
Recent posts have alluded to the fact that mediocrity in portraiture just will not cut it in the future for the Social Event Photography scene.
The whole idea of producing for our customers something that they may put in a frame rather than shove in the cupboard with every other event photo they have bought is something I am passionate about.
However it is also true that an Excellent Photographer at Events does not make a successful Event Photography Business.”
Wheras Paul Rogers of Pellier Noir said
“Everyone is worried mad about sales and marketing and not the quality of their work. Word of mouth is by far the best sales and marketing ploy. But if you don’t have a good enough product then word of mouth will be your downfall.”
I have just been asked about what training will be delvered at the Profit from Proms seminar and my answer was “have you identified the training you need before asking the question?” Only then will you know if any training will suit your needs.
So have you worked out what training you need? Have you worked out who would be the best person to deliver it?