Event Photography Training

I was reading a thread on another forum about why are most training courses aimed at a relatively low level i.e. there are no courses for advanced level event photography along with most otehr photographic disciplines.

Personally I would have thought the answer is fairly obvious and that is that it is easy to generalise when you teach / lecture etc. but as the student approaches a higher level and has more specific requirements you move from a teaching to a mentoring stage. In fact the requirements could be so specific that it might be difficult to find more than 2 or 3 others that require the same training.

Lighting is lighting regardless of done at an event or in a studio so the skills dont have to be taught by event photographers. Posing is another key area that it is worth looking at varied sources for.

Workflow is somewhat different as there are many aspects to it such as software use and computer networking, again large groups dont help teaching such subject areas.

Marketing, sales etc. are other skills where again although we as event photographers have ideas there are people out there with much more skill than most at their subject – as a point we usually worry about photographer training but what about assistants and sales people?

One of the things that is apparent to me is that when speaking to many photographers they do not recognise where they have skill deficiencies and often rate their photography more highly than probably it deserves i.e. the end product is a photograph and if the quality is high you will probably sell many more but if you are mistaken about your own skill level you may be confident where you really should be working hard at improving – we need to seperate ourselves from the Uncle Bobs.

Try this exercise, if 0 is no photographic ability and 10 is photographic excellence, where do you see yourself and what do you need to do to move closer to a 10?

Do the same for your workflow, marketing & sales. Hopefully you should find your weakest area and come up with ideas of what training you need.

Ian Bonthrone of fotologic  made the following comments

“This forum has seen the argument here before that only an Event Photographer could possibly teach anybody about Photography at an Event.

Having listened recently to some very eminent photographers I think there are very few who could hold their hands up and say they have nothing to learn about Photography at events.

Recent posts have alluded to the fact that mediocrity in portraiture just will not cut it in the future for the Social Event Photography scene.

The whole idea of producing for our customers something that they may put in a frame rather than shove in the cupboard with every other event photo they have bought is something I am passionate about.

However it is also true that an Excellent Photographer at Events does not make a successful Event Photography Business.”

Wheras Paul Rogers of Pellier Noir said

“Everyone is worried mad about sales and marketing and not the quality of their work. Word of mouth is by far the best sales and marketing ploy. But if you don’t have a good enough product then word of mouth will be your downfall.”

I have just been asked about what training will be delvered at the Profit from Proms seminar and my answer was “have you identified the training you need before asking the question?” Only then will you know if any training will suit your needs.

So have you worked out what training you need? Have you worked out who would be the best person to deliver it?

If we are to believe certain areas of the photographic press you just need to take a few snaps, print them out and the public will be falling over themselves to give you money, so what is the reality?

As with any service provided to clients you put yourself in a position where you could become liable if things go wrong so make sure that insurance is at the top of your list.

It is probably best to now look at what sets event photography apart from other photographic disciplines and that is that most often event photographers produce images on-site. This is where dye-sub printers come into the equation as they are able to deliver professional quality images in seconds. The printer however is just part of the workflow of getting the images from the camera to the customer. There are many ways that this can be achieved dependent upon the type of event being covered.

There is little substitute for experience and knowledge in this area and the people that have that in abundance are event photographers so joining a forum like http://www.eventphotographersociety.co.uk/phpBB3 is one of best ways of acquiring these skills. You will need to setup suitable software for such things as downloading images, wireless connections, viewing images and finally printing them.

Now what we need is suitable images to sell and again the type of event will dictate what photographic equipment is required. Social event photography has very different lens requirements to sporting events and you may also have to work at high ISO’s to acquire the desired shutter speed. Once we have established the equipment what we need to do is look at the various techniques such as posing and lighting for social events or knowledge of the event for sports i.e. what and where you should be looking at to capture the peak of the action. Events such as http://www.eventphotographysolutions.co.uk/the-profit-from-seminars.html amongst others could help you develop the required skills.

From the points listed I have developed a simple list of things that need to be considered. Of primary importance is insurance and for virtually everything else there is training which will help determine the other items on the list.

List

  1. Insurance
  2. Training
  3. Dye-Sub Printer
  4. Workflow Software
  5. Camera & Lens
  6. Lighting & Other Equipment

We are launching our Thursday night Question and Answer discussions in the Chatroom section of  ‘The Forum’ with the first one being on Thursday 10th February 2011 at 20.00.
This first discussion will be about the use of Adobe Lightroom and how it can be integrated within Event Photography.
It is hoped over the coming weeks and months that we will have some of our members hosting and answering some common questions relating to event photography.
The subjects covered will be suggested by the members and we are hoping to include a diverse range of subjects from;
workflow, hardware, software, marketing, SEO and any more that you would like to see discussed.
Hopefully, this interactive experience will enable our members to get the best from their equipment or general advice in the running of an event photography business.
The Chatroom is open to all members from Forum, Affiliate and Trade.

Not a member yet ?
Go to our Join EPS page to see how.

x factor crowdEvent-Photos is one of the UK’s leading Event Photography and Training company’s with 42 teams nationwide.
So who better to ask how 2010 had been and how it had compared to previous years?
EPS Trade Member Ian Griffiths from Event-Photos wrote;


“Well here we are at the beginning of another new year and as I look back on 2010 I see some highs and a few low’s that I thought I would share with you.

January started quite well, enquiries were about the same level as 2009 but there seemed to be more emphasis on Charity events, I guess as times get tougher, the demand on Charities increases and so there is a need to step up the fundraising activities? Continue Reading

Ian Calderhead joined the EPS as a Forum member in November 2009. Since that time he has progressed to become an Affiliate member.

We asked Ian to summarise his experience with EPS and whether it has been of benefit to him ?

firefighter fund raising

Am I getting older or do the firefighters look younger these days

“In short, Yes !

“I have always had an unquenchable thirst for all things digital, so in 2004 on a holiday to Dubai my wife bought me my first digital DSLR “Canon 350D” and from then on I was totally immersed in a world of capturing beautiful images and photo manipulation.
“With my confidence and ability growing it was inevitable and to some extent necessary, due to some lucrative paid jobs on the horizon that I upgraded my Camera and lenses to a more professional level. With that came the thirst for even more knowledge in both technique and my ability to produce a standard of photography that would surpass the expectations of even the hardened critic.
Where was I to find all the answers to the many questions that I had? And what sort of price would I have to pay?

Castle Combe Race Circuit

Ian Calderhaed takes to the track at Castle Combe. Erm, Ian, weren't you supposed to be TAKING the photos ?

“The EPS was the answer; for me it was the best source of information on the Internet at an amazingly affordable price. It is full of extremely helpful professionals who have not only helped me with their advice on photo programs, editing, workflow etc, but have also invited me to come along and assist at their event photo shoots, gaining experience in many specialist aspects of event photography.

“Not only have I networked with like minded people, but also gained many friends, who I am quite sure I could count on for advice and assistance in the future.”

(With special mention to Ed Brown and Simon Coates)

Ian Calderhead

The EPS are in the process of producing several training courses throughout 2011.

These will be open to EPS members and at a very competitive rate.
The type of training days that we are hoping to cover should include;
‘Running Your Own Business’, ‘Sales & Marketing’, ‘On site Sales and Marketing’, ‘Photoshop’
and ‘Workflow’.
It is also hoped that there will be training days with a more hands on approach.
These may include live events where ‘Motorsport’, ‘Football’, ‘Rugby’, ‘Equestrian’ and ‘Team Sports’ are covered.
These subjects may be added to depending on the feedback from members and whether there is a need for more topics to be covered.
We are considering opening these training days to non-members, however these will not receive a preferential rate of discount.
To learn more or to express an interest, please contact
development@eventphotographersociety.co.uk